The webinar aims to present the results of our project carried out in partnership with The Korea Foundation on South Korean Soft Power in Latin America, in general, and in Brazil, in particular. To this end, the researcher of the project led by FGV NPII, Leonardo Neves, invites specialist Misook Park (Korea Institute for International Economic Policy – ​​KIEP) to talk about the sophisticated influence and foreign policy strategies employed by different South Korean actors (government, diplomacy, companies, media, etc.). Thus, the debate will address the growing popularity of South Korean culture in Latin America and Brazil through the consumption of K-pop, K-drama, K-beauty, games, food products, technology, etc., as well as its social, geopolitical and economic effects.

Date:

March 17, 8 pm (Brazil Time)

March 18, 8 am (South Korean Time)

SIGN UP HERE

The event will be broadcast live here, on FGV's YouTube Channel

This event was made possible thanks to the grant and all support provided by the Korea Foundation.